Jerry McGuire Writes a Mission Statement

Posted by & filed under Pitching, Startups.

OPENING SCENE: Jerry’s hands dance over a keyboard as he writes a new and improved mission statement for his company – that gets him fired. CUT TO: Jerry’s departure scene in which he pitches others to leave with him to start a new agency. Of course his pitch turns out full-on sappy and not a… Read more »

What Does It Take to Impress a VC?

Posted by & filed under All Posts, Funding, Market Trends, Positioning, Selling, Startups.

Ever wondered what goes on during a Venture Capitalist (VC) meeting? Wondered what questions are most common, how the negotiations are done or what it really means to play ‘hardball’? Check out ABC’s series, “Shark Tank” to see what it really takes to impress a successful investor. The so-called ‘sharks’ consist of a panel of… Read more »

‘Insider’ Tips on Amping Your Pitch

Posted by & filed under All Posts, Funding, Startups.

Hey guys, Donovan here… As a biz student at the Schidler College of Business, I’ve listened to A LOT of guest speakers: from Richard Parsons dissecting the causes of the recession to Jay Shidler reliving his entrepreneurial career. Many of these guest speakers were entrepreneurs who told a story of  living and dying by the… Read more »

How to Win: Ready to Bolt?

Posted by & filed under All Posts, Positioning, Selling, Startups.

Coach Hayley Sue Busts a Move

Hey gang, AJ here….my daughter runs cross country and here’s what she told me before yesterday’s race, “You win by starting fast and staying in front of the pack.”  I was stunned by her simple strategy…not just because it really works for cross country running, but because of how insightful it is for business too. Why? Well I think… Read more »

What You Need & Don’t… to Succeed

Posted by & filed under All Posts, Killer Quotes, Market Trends, Startups.


OK, so we’ve beat this Big Moo thing to death, but with 33 insightful authors, it’s worth savoring. Here’s yet another smart snippet to whet your entrepreneurial appetite: “Are you ready to do an original, life-affirming, remarkable thing? The German philosopher-poet Goethe gave us the only bit of wisdom you need: ‘Whatever you can do,… Read more »

Why its Important to Stand for Something Worthwhile

Posted by & filed under Innovation, Startups, Trends.

Katz, a young entrepreneur who craved comfort in everything he wore, married the two categories and created a new kind of footwear—walking shoes. Called Rockports, these shoes had thick yet lightweight soles, soft uppers, and high-tech comfort liners that hugged and soothed the foot. The industry scoffed at his big idea. They didn’t believe that… Read more »

Funding Pitches: How to Avoid Getting Roasted

Posted by & filed under Funding, Pitching, Startups.

Imagine you get the chance to pitch your Big Idea to an investor–would you know exactly what to say? Well us Story Guys checked out this year’s SXSW Accelerator to witness Guy Kawasaki, Brad King and gang rake presenting entrepreneurs over the coals. Yikes. Austin is known for great BBQ, but we found the roastings over at… Read more »

Startups: 10 Reasons to Launch in a Recession

Posted by & filed under Small Biz, Startups, Trends.

Lost your job? Worried about long-term employment prospects? The day of the 30-year-watch career is gone. And you might be coming to the realization that you’re own now–for good. Or maybe you have a big idea that you want to take to market. Either way, it’s high time to start fending for yourself and bust… Read more »