Ever since the British dropped leaflets on German soldiers in WWI, psychological pings have been recognized as a potent weapon. These days, the Internet makes it possible for anyone to deliver a global strike from anywhere, anytime, free. So today, we’re looking at digging in and hardening our propaganda e-machine. THE MISSION: get a company… Read more »
Posts Categorized: Small Biz
You can just smell the cologne of a sales guy as you page through this highly italicized book about selling. But make no mistake–Jeffrey Gitomer knows how to sell. If you want success in selling too, Buy It If you’ve read it, what did you think?
Here’s another favorite of ours. Rhonda Abrams‘ approach is really smart, an easy read and great for small biz. Buy It If you’ve read it, what did you think?
Marketing gurus Al Ries & Jack Trout know how to get the buzz on. They may be a bit old skool, but they know their stuff. Keep this book around to dog-ear from time to time and it’ll pay big entrepreneurial dividends. Buy It If you’ve read it, what did you think?
This is the fountainhead for marketing on the cheap. We think it’s the standard. The Bible. Get it. The most amazing thing about Jay Conrad Levinson‘s series of Guerrilla books is that the impact of the Internet and improved telecommunications have trended in his favor to make his ideas more potent than ever. Buy It… Read more »
On the subject of entrepreneurship, this is our favorite. Guy is the guy and we love his wisdom, smarts and quick wit. It’s truly an enlightening and fun read. You go Guy. Buy It or learn for free at blog.guykawasaki.com If you’ve read it, what did you think?