BizGym Case Study |

Posted by & filed under All Posts, Going Green, Pitching, Positioning, Small Biz, Startups, Success Stories, What's Up BizGym.

Hawaiian Gifts & Souvenirs |

BizGym Case Study: LeiHut was a consulting project that BizGym was initially engaged towrite a business plan and financials for an online flower retailer in Hawai‘i. What quickly became clear was that flowers aren’t the optimal product category for online sales, so we tweaked the model to be a shopping mall of Hawai‘i products with… Read more »

BizGym, Landscape HI Mag 11/11

Posted by & filed under All Posts, Going Green, Good Reads, Marketing & Sales, Pitching, Positioning, Small Biz, Startups, What's Up BizGym.


[one_half] [/one_half] [one_half_last] BizGym Steve has his writing training wheels on now with the first installment for a biz column in an awesome magazine called Landscape Hawaii, “The Voice of Hawaii’s Green Industry.” As you likely know, BizGym DIGS GREEN! Steve and BizGym are excited to help this very worthy organization help their biz members find… Read more »

Startup Weekend, Hon. 9/16-18

Posted by & filed under All Posts, Giving Back, Innovation, Marketing & Sales, Pitching, Positioning, Small Biz, Startups, Tech Stuff, What's Up BizGym.

Startup Weekend with BizGym

BizGym is amped to be a sponsor of Startup Weekend, Honolulu, an intense 54-hour team event to build the sickest web or mobile application. The event brings together software developers, graphics designers and business people to make seriously cool apps with an eye toward creating a business model and brand to take to market. BizGym is… Read more »

Bytemarks on BizGym

Posted by & filed under All Posts, Pitching, Positioning, Press on BizGym, What's Up BizGym.


BizGym author Steve Sue and Iolani School entrepreneurship teacher Michelle Hastings dueled with hosts Burt Lum and Ryan Ozawa yesterday on Bytemarks Cafe, the Hawaii Public Radio show on technology in Hawaii. After 20 minutes of local news, Steve and Michelle walked Burt and Ryans’ plank for an entire 40 minutes of swash-buckling action. ARrrrrrrrr!… Read more »

Jerry McGuire Writes a Mission Statement

Posted by & filed under Pitching, Startups.

OPENING SCENE: Jerry’s hands dance over a keyboard as he writes a new and improved mission statement for his company – that gets him fired. CUT TO: Jerry’s departure scene in which he pitches others to leave with him to start a new agency. Of course his pitch turns out full-on sappy and not a… Read more »

Trends: Marketing in the Age of Ideas

Posted by & filed under Marketing & Sales, Pitching, Trends.

Marketing guru Seth Godin believes that promoting to the generalized masses is now antiquated and that a whole new way of marketing by ideas has come of age. Says Godin in an address at TED on How to Standout, “It’s not about interrupting people with big full page ads or insisting on meeting people. But… Read more »

Funding Pitches: How to Avoid Getting Roasted

Posted by & filed under Funding, Pitching, Startups.

Imagine you get the chance to pitch your Big Idea to an investor–would you know exactly what to say? Well us Story Guys checked out this year’s SXSW Accelerator to witness Guy Kawasaki, Brad King and gang rake presenting entrepreneurs over the coals. Yikes. Austin is known for great BBQ, but we found the roastings over at… Read more »