BizGym, Landscape HI Mag 11/11

Posted by & filed under All Posts, Going Green, Good Reads, Marketing & Sales, Pitching, Positioning, Small Biz, Startups, What's Up BizGym.

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[one_half] [/one_half] [one_half_last] BizGym Steve has his writing training wheels on now with the first installment for a biz column in an awesome magazine called Landscape Hawaii, “The Voice of Hawaii’s Green Industry.” As you likely know, BizGym DIGS GREEN! Steve and BizGym are excited to help this very worthy organization help their biz members find… Read more »

Startup Weekend, Hon. 9/16-18

Posted by & filed under All Posts, Giving Back, Innovation, Marketing & Sales, Pitching, Positioning, Small Biz, Startups, Tech Stuff, What's Up BizGym.

Startup Weekend with BizGym

BizGym is amped to be a sponsor of Startup Weekend, Honolulu, an intense 54-hour team event to build the sickest web or mobile application. The event brings together software developers, graphics designers and business people to make seriously cool apps with an eye toward creating a business model and brand to take to market. BizGym is… Read more »

How to Make Your Biz Better by Cost-Cutting

Posted by & filed under Innovation, Marketing & Sales, Success Stories.

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Lowering prices usually means more average and less engaging products. And selling less for less is rarely a strategy for growth. But here’s a paraphrased lesson on positioning from the The Big Moo: “Steve Jobs had a problem. His iPod was dominating the market, but was threatened by cheaper music players—players with far fewer features… Read more »

Trends: Marketing in the Age of Ideas

Posted by & filed under Marketing & Sales, Pitching, Trends.

Marketing guru Seth Godin believes that promoting to the generalized masses is now antiquated and that a whole new way of marketing by ideas has come of age. Says Godin in an address at TED on How to Standout, “It’s not about interrupting people with big full page ads or insisting on meeting people. But… Read more »