[one_half] [/one_half] [one_half_last] BizGym Steve has his writing training wheels on now with the first installment for a biz column in an awesome magazine called Landscape Hawaii, “The Voice of Hawaii’s Green Industry.” As you likely know, BizGym DIGS GREEN! Steve and BizGym are excited to help this very worthy organization help their biz members find… Read more »
Posts Categorized: Marketing & Sales
BizGym is amped to be a sponsor of Startup Weekend, Honolulu, an intense 54-hour team event to build the sickest web or mobile application. The event brings together software developers, graphics designers and business people to make seriously cool apps with an eye toward creating a business model and brand to take to market. BizGym is… Read more »
Lowering prices usually means more average and less engaging products. And selling less for less is rarely a strategy for growth. But here’s a paraphrased lesson on positioning from the The Big Moo: “Steve Jobs had a problem. His iPod was dominating the market, but was threatened by cheaper music players—players with far fewer features… Read more »
Seth Godin’s book, The Big Moo makes the case that old skool mass market advertising is toast and that instead, a great story passed on by word or mouth will make or break businesses in the future. His hypothesis is based on two key trends: 1. Viewers have learned to tune out the noise of… Read more »
Marketing guru Seth Godin believes that promoting to the generalized masses is now antiquated and that a whole new way of marketing by ideas has come of age. Says Godin in an address at TED on How to Standout, “It’s not about interrupting people with big full page ads or insisting on meeting people. But… Read more »
Confession: I participated in brand consulting for years as a strategic illustrator but never really got what “branding” was. One firm in SF (now defunct) used to take me along on their sales pitches as part of their “thinking” team. LOL. They’d fire up this super-slick powerpoint to explain what they did and why they… Read more »
You can just smell the cologne of a sales guy as you page through this highly italicized book about selling. But make no mistake–Jeffrey Gitomer knows how to sell. If you want success in selling too, Buy It If you’ve read it, what did you think?
Marketing gurus Al Ries & Jack Trout know how to get the buzz on. They may be a bit old skool, but they know their stuff. Keep this book around to dog-ear from time to time and it’ll pay big entrepreneurial dividends. Buy It If you’ve read it, what did you think?
This is the fountainhead for marketing on the cheap. We think it’s the standard. The Bible. Get it. The most amazing thing about Jay Conrad Levinson‘s series of Guerrilla books is that the impact of the Internet and improved telecommunications have trended in his favor to make his ideas more potent than ever. Buy It… Read more »