Should Business Planning Be Cookie-Cutter?

Posted by & filed under All Posts, Funding, Killer Quotes, Market Trends, What's Up BizGym.

While most really dug BizGym at SXSW this year, a few questioned whether BizGym might be too “cookie cutter” an approach. Hmmmmm… time to re-evaluate what were doing… So OK, here’s the pros and cons of our knowledge management or “idea bank” approach to business planning: PRO Easier for Funders to Evaluate: A standardized “chip-to-chip”… Read more »

What Does It Take to Impress a VC?

Posted by & filed under All Posts, Funding, Market Trends, Positioning, Selling, Startups.

Ever wondered what goes on during a Venture Capitalist (VC) meeting? Wondered what questions are most common, how the negotiations are done or what it really means to play ‘hardball’? Check out ABC’s series, “Shark Tank” to see what it really takes to impress a successful investor. The so-called ‘sharks’ consist of a panel of… Read more »

Why Customers Want Authenticity

Posted by & filed under All Posts, Market Trends, Positioning, Selling.

Pine

Joseph Pine, author of The Experience Economy, makes the case that success will increasingly be based upon whether or not a company is perceived as authentic. In a nutshell, he theorizes that our economy has evolved from agrarian-age commodities, to industrial-age goods, to information-age services and now to preference for authentic experiences. Says Pine, “Everyone… Read more »

What You Need & Don’t… to Succeed

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OK, so we’ve beat this Big Moo thing to death, but with 33 insightful authors, it’s worth savoring. Here’s yet another smart snippet to whet your entrepreneurial appetite: “Are you ready to do an original, life-affirming, remarkable thing? The German philosopher-poet Goethe gave us the only bit of wisdom you need: ‘Whatever you can do,… Read more »

The ingredients of RVCA’s "Secret Sauce"

Posted by & filed under All Posts, Market Trends, Selling.

rvca_logo

We’re all becoming experts at stalking the Internet. We do it on facebook. We do it on twitter. We do it by googling anything and everything. So if your “brand” isn’t authentic, we’re gonna find out and you’re gonna get slammed. We’re not gonna buy your stuff and we’re gonna tell our friends. Don’t try… Read more »