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Trends: Marketing in the Age of Ideas

Marketing guru Seth Godin believes that promoting to the generalized masses is now antiquated and that a whole new way of marketing by ideas has come of age. Says Godin in an address at TED on How to Standout, “It’s not about interrupting people with big full page ads or insisting on meeting people. But… Read more »

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The Economy of Every Man for Himself

Sir Ken Robinson challenges the way we’re educating the youth of the world. And he seeks answers to the question “why don’t we get the best out of people?” Robinson believes it’s because schools are killing creativity. “Academic ability has come to dominate our view of intelligence”, says Robinson. Rather than focusing the talents and… Read more »

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Inventions: Making Millions the Bathroom

Experts say biz ideas are dime a dozen. What really counts is your ability to lock up entitlements, implement business and sell. For example, here’s a story about a guy had the presence of mind to lock up the rights to distribute someone else’s product along with the sales ability to sell it. Checkout this… Read more »

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Funding Pitches: How to Avoid Getting Roasted

Imagine you get the chance to pitch your Big Idea to an investor–would you know exactly what to say? Well us Story Guys checked out this year’s SXSW Accelerator to witness Guy Kawasaki, Brad King and gang rake presenting entrepreneurs over the coals. Yikes. Austin is known for great BBQ, but we found the roastings over at… Read more »

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Giving: Why its an Arm's Length Transaction

We all nod vigorously to the notion of giving. For example, “No one has ever become poor by giving” ~ Anne Frank. OK, uh huh. Then there’s “…giving liberates the soul of the giver” ~ Maya Angelou. If you say so Maya… But all that’s just “yada-yada-yada” salad to business folks trying to bite down on the idea… Read more »

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Startups: 10 Reasons to Launch in a Recession

Lost your job? Worried about long-term employment prospects? The day of the 30-year-watch career is gone. And you might be coming to the realization that you’re own now–for good. Or maybe you have a big idea that you want to take to market. Either way, it’s high time to start fending for yourself and bust… Read more »

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Recession POV: "In the middle of difficulty lies opportunity" ~ Albert Einstein

Recession got you down? Take heart: sometimes a good swift kick in the pants moves you to new heights. And just be thankful that you didn’t get kicked in the teeth instead. So dust yourself off and take these tidbits to heart as you look for a new horse–it just might be a faster and… Read more »

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Funding: 10 Ways to Bootstrap Your Business

Wikipedia defines bootstrapping as, “a self-sustaining process that proceeds without external help” A simple concept, but expert advice on how to do it proved a bird’s nest of conflicting suggestions. Here’s an unraveled version of Top 10 Ways to Bootstrap a Business: Barter. Exchange your offerings or assets–like your wife’s shoe collection–for the products or… Read more »

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Raising Capital: 6 Startup Mistakes to Avoid

Brad Sugars, Entrepreneur.com columnist and founder of ActionCOACH writes, “The business landscape is littered with would-be entrepreneurs who’ve stumbled in their search for startup capital.” Here’s his 6 most common funding blunders (along with our two-bits of course): 1. Half-Baked Business Plans. We couldn’t agree more Brad, but we prefer a fishing metaphor: i.e., a dangling… Read more »

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Wyland: The Michelangelo of the Sea Gives Back in a Big Way

Hailed a “Marine Michaelangelo” by USA Today, Environmental artist Robert Wyland is one of the most influential artists in the world today and is a leading advocate for marine resource conservation. This is the guy who’s painted 100 massive whale walls around the world, has dozens of galleries, restaurants and other businesses. Wyland is a… Read more »

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