Joseph Pine, author of The Experience Economy, makes the case that success will increasingly be based upon whether or not a company is perceived as authentic. In a nutshell, he theorizes that our economy has evolved from agrarian-age commodities, to industrial-age goods, to information-age services and now to preference for authentic experiences. Says Pine, “Everyone… Read more »
In business, the term “passion” is often perceived of as trite. Sure you want it. But how do you get it? It doesn’t magically appear just because you have a desire. Epiphany: Passion is an end-state. It’s not a process and it doesn’t tell you how to get to your goal. Telling a person to… Read more »
It’s a maxim of life that “We may not like everyone we meet, and not everyone may like us either,” it may be wise for companies to consider this wisdom in their pursuit of customers; While much of our personal lives are focused on impressing and hanging out with people who make us most happy and successful, businesses often seem… Read more »
OK, so we’ve beat this Big Moo thing to death, but with 33 insightful authors, it’s worth savoring. Here’s yet another smart snippet to whet your entrepreneurial appetite: “Are you ready to do an original, life-affirming, remarkable thing? The German philosopher-poet Goethe gave us the only bit of wisdom you need: ‘Whatever you can do,… Read more »
Lowering prices usually means more average and less engaging products. And selling less for less is rarely a strategy for growth. But here’s a paraphrased lesson on positioning from the The Big Moo: “Steve Jobs had a problem. His iPod was dominating the market, but was threatened by cheaper music players—players with far fewer features… Read more »
We’re all becoming experts at stalking the Internet. We do it on facebook. We do it on twitter. We do it by googling anything and everything. So if your “brand” isn’t authentic, we’re gonna find out and you’re gonna get slammed. We’re not gonna buy your stuff and we’re gonna tell our friends. Don’t try… Read more »
Checkout this inspiring clip to see if you were meant to be an entrepreneur:
Katz, a young entrepreneur who craved comfort in everything he wore, married the two categories and created a new kind of footwear—walking shoes. Called Rockports, these shoes had thick yet lightweight soles, soft uppers, and high-tech comfort liners that hugged and soothed the foot. The industry scoffed at his big idea. They didn’t believe that… Read more »
Tom Peters gets the power of story: that just makes us tingle as we prepare to unleash the beta version of stickypitch.com. OK, so we’re just a tiny startup barely out of diapers, but I feel it in my bones that Stickypitch will be a game-changer. Here’s some of the prods on story that Mr. Peters… Read more »
Seth Godin’s book, The Big Moo makes the case that old skool mass market advertising is toast and that instead, a great story passed on by word or mouth will make or break businesses in the future. His hypothesis is based on two key trends: 1. Viewers have learned to tune out the noise of… Read more »