Fun Counts. Get Some.

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Fun Counts

Can your business harness fun to drive customer behavior?… Check out this link and see how far a little fun goes! http://www.thefuntheory.com/

Got Good Karma?

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Definition:  Karma noun: action, seen as bringing upon oneself inevitable results, good or bad, either in this life or in a reincarnation. I am a strong believer in giving back to the community.  We should all do it as individuals and businesses.  Giving back just plain feels right.  Whether you sponsor the little league team,… Read more »

How to Win: Ready to Bolt?

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Coach Hayley Sue Busts a Move

Hey gang, AJ here….my daughter runs cross country and here’s what she told me before yesterday’s race, “You win by starting fast and staying in front of the pack.”  I was stunned by her simple strategy…not just because it really works for cross country running, but because of how insightful it is for business too. Why? Well I think… Read more »

"Weak Link" Breaking Your Profit Chain?

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My newspaper is wet because the delivery kid didn’t care… does anyone else care? Well I certainly do, and so do the other subscribers on my street.  Should the folks downtown at the newspaper care too? I sure hope so. In business, you’re only as good as your weakest link. You may have the best… Read more »

Are You Chasing the Right Customers?

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It’s a maxim of life that “We may not like everyone we meet, and not everyone may like us either,” it may be wise for companies to consider this wisdom in their pursuit of customers;   While much of our personal lives are focused on impressing and hanging out with people who make us most happy and successful, businesses often seem… Read more »