This post is not intended to detract nor support the President, but it is here to observe that the label “Obama-care” poses a long-term story liability for the President. Why? Because Americans will ultimately blame any healthcare system for their ills, whether or not it proves successful for the masses. From a political POV, it’s a no win proposition and the President’s position will likely prove it’s one positioned right in the middle of  – doo-doo.

The fact is, people get sick. They die. And doo-doo happens. But rather than blame failing health on old age or bad luck, they’ll blame the “Obama-care” system. When they do get sick, the anecdotes about the system will fly. They’ll hang in the air. And ultimately blemish the President’s legacy. Prediction: decades from now, President Obama will go down in history as the bozo who botched healthcare. Why? Because the White House isn’t spinning the media away from the “Obama-care” label.

One of the reasons the term "Obama-care" has become a journalistic convention is that there is no bill. You can't talk about Obama's actual healthcare plan because there isn't one
Frankly, allowing the label is just poor story management. LA Times opinion writer Johan Goldberg observed on August 18, 2009, “One of the reasons the term “Obama-care” has become a journalistic convention is that there is no bill. You can’t talk about Obama’s actual healthcare plan because there isn’t one.” So the media, particularly conservatives, latch onto the term, “Obama-care.” It’s not a right-wing conspiracy, it’s just a convenient and catchy label. But now it’s developing into an open wound that conservatives are discovering convenient to rub salt into.

The cure is really simple: renamed it. Pronto. Let it go too long, and it’ll be like the “Swine Flu” battle… seriously, who the heck really calls it the “H1N1 Virus”? Right. Even now, changing the “Obama-care” label will be an uphill battle at best. So for the President’s sake, the sooner “Obama-care,” can be converted to “H.R. 000XX,” the better.

LEARNINGS:

Be wary of potentially negative associations. Manage away from them. And when discovered, take decisive steps to get your story back on track.

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